Joy, reimagined for everyone.
Global ideas. Indian understanding. Everyday joy.
We make chocolates and treats that feel new, exciting and full of life, without losing what people already love.
joy.
We don't fit the category. We change it.
At Shellz, we believe great treats should be easy to find, easy to enjoy, and worth coming back to. That belief drives everything we build.
The Shellz formula
From a dream to countless smiles.
Every idea. Every creation. Every moment of joy. Take the ride through our firsts.
Hugs Center Filled Choco
A smooth chocolate shell with a creamy centre. The first Hugs, and where the whole story began.
Two brands. One obsession: revolutionising snacking.
The everyday hero
Center-filled truffles, dip sticks, cones and cereal bars, plus jellies and candies kids keep coming back for.
Explore Hugs →
The thoughtful one
Taste first, with better-for-you choices built in. Like Oat Choco: real oats and creamy white choco in one crunchy bar.
Explore Tosca →
A world of treats, made to delight.
